Investor segmentation : how to improve current techniques by incorporating behavioural finance concepts?
Year of publication: |
2019
|
---|---|
Authors: | Deccax, Ronaldo Andrade ; Campani, Carlos Heitor |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 18.2019, 1, p. 31-48
|
Subject: | behavioural sciences | investor suitability | financial markets | market segmentation | consumer behaviour | Anlageverhalten | Behavioural finance | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Finanzmarkt | Financial market |
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