Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
| Year of publication: |
2013
|
|---|---|
| Authors: | Gamliel, Eyal ; Herstein, Ram |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 22.2013, 2 (12.4.), p. 142-152
|