Involving customers through co-creation : an approach from the fashion industry
Desampardos Pardo-Cuenca; Vicente Javier Prado-Gascó
Year of publication: |
2015
|
---|---|
Authors: | Pardo-Cuenca, Desampardos ; Prado-Gascó, Vicente Javier |
Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 242-270
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Produktgestaltung | Product design | Mass Customization | Mass customization | Mode | Fashion |
Saved in:
Saved in favorites
Similar items by subject
-
Straker, Karla, (2021)
-
Alptekinoglu, Aydin, (2023)
-
A structured approach for customised production in SME collaborative networks
Fornasiero, Rosanna, (2013)
- More ...