Involving Organizational Buyers in New Product Development
Year of publication: |
1995
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Authors: | Atuahene-Gima, Kwaku |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 24.1995, 3, p. 215-226
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