Ironic festival brand co-creation
Year of publication: |
2020
|
---|---|
Authors: | Suomi, Kati ; Luonila, Mervi ; Tähtinen, Jaana |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 106.2020, p. 211-220
|
Subject: | Brand co-creation | Events | Festivals | Irony | Leisure industry | Social media | Niederlande | Netherlands | Markenführung | Brand management | Großveranstaltung | Big event | Social Web | Social web | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Event-Marketing | Event marketing | Veranstaltung | Event |
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