Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Gunasti, K., Baskin, E. Is a $200 Nordstrom Gift Card Worth More or Less than a $200 GAP Gift Card? The Asymmetric Valuations of Luxury Gift Cards, Journal of Retailing, 2018, December, 94(4), 380-392 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 27, 2018 erstellt |
Classification: | M1 - Business Administration ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012851266