Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?

This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation of national newspapers and for significantly positive effects on local newspapers, at least for the period since I/2002.

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Year of publication:	2005
Authors:	Kaiser, Ulrich
Institutions:	Zentrum für Europäische Wirtschaftsforschung (ZEW)
Subject:	channel competition \| Granger non-causality \| panel data models \| website visits \| magazine circulation

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Extent:	application/pdf
Series:	ZEW Discussion Papers.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Number 05-78
Classification:	C32 - Time-Series Models ; C33 - Models with Panel Data ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005098141