Is advertising a good or a bad? : Evidence from US magazine subscriptions
Craig A. Depken II; Dennis P. Wilson
| Year of publication: |
2004
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|---|---|
| Authors: | Depken, Craig A. ; Wilson, Dennis P. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 77.2004, 2,Suppl., p. S61-S80
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| Subject: | Printwerbung | Print advertising | Zeitschriftenhandel | Press distribution | Nachfrage | Demand | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002095358