Is ambiguity an efficient tool in Instagram ads?
Lilia Khrouf, Souad Maghraoui
| Year of publication: |
2023
|
|---|---|
| Authors: | Khrouf, Lilia ; Maghraoui, Souad |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 17.2023, 4, p. 347-362
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| Subject: | ambiguity | attitude | e-wom | Instagram ads | manipulative inferences | Social Web | Social web | Online-Marketing | Internet marketing | Theorie | Theory | Manipulation | Entscheidung unter Unsicherheit | Decision under uncertainty | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2023.133970 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428105