Is brand loyalty a useful basis for market segmentation?
Ronald E. Frank
| Year of publication: |
1967
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|---|---|
| Authors: | Frank, Ronald E. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 7.1967, 2, p. 27-33
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| Subject: | Nahrungsmittelmarkt | Markenartikel | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209678