Is consumer self-confidence a stable phenomenon? The effect of mood on self-confidence dimensions
| Year of publication: |
2011
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|---|---|
| Authors: | Hellén, Katarina ; Sääksjärvi, Maria |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 21630057. - Vol. 10.2011, 3 (14.10.), p. 223-244
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