Is consumerism only what Philip Kotler says it is? : a decolonial analysis on failures, hierarchies, and exclusions
Marcus Wilcox Hemais and Laís Rodrigues
| Year of publication: |
2023
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|---|---|
| Authors: | Hemais, Marcus Wilcox ; Rodrigues, Laís |
| Subject: | Consumerism | decolonialism | hierarchies of power | locus of enunciation | universalisation of knowledge | Hierarchie | Hierarchy | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2211592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338378