Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Andrew Lindridge and Sally Dibb
| Year of publication: |
2009
|
|---|---|
| Authors: | Lindridge, Andrew ; Dibb, Sally |
| Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 401-423
|
| Subject: | Marktsegmentierung | Market segmentation | Inder | Indians | Bevölkerung | Population | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Marketingmanagement | Marketing management | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785620