Is Familiarity a Moderator of Brand/Country Alliances? One More Look
Year of publication: |
2014
|
---|---|
Authors: | Kristensen, Tore ; Gabrielsen, Gorm ; Jaffe, Eugene D. |
Published in: |
Transnational Marketing Journal. - Transnational Press London, UK, ISSN 2041-4692. - Vol. 2.2014, 2, p. 61-77
|
Publisher: |
Transnational Press London, UK |
Subject: | familiarity | brand | country of origin | consumer choice |
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