Is humor advertising always effective? : parameters for effective use of humor in advertising
Year of publication: |
2016
|
---|---|
Authors: | Djambaska, Aneta ; Petrovska, Ilijana ; Bundaleska, Elena |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 8.2016, 1, p. 18-36
|
Subject: | Fiscal contingencies | provisions | financial statement notes | disclosure | Werbewirkung | Advertising effects | Humor | Werbung | Advertising |
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