Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment

Daniel E. Engler

Year of publication:	2015
Authors:	Engler, Daniel E.
Published in:	Industrial and corporate change. - Oxford : Oxford Univ. Press, ISSN 0960-6491, ZDB-ID 1112650-4. - Vol. 24.2015, 3, p. 697-719
Subject:	Chrysler Corporation \| Produktentwicklung \| New product development \| Kraftfahrzeug \| Motor vehicle \| Kernkompetenz \| Core competency \| Marktsegmentierung \| Market segmentation \| USA \| United States \| 1970-1985

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