Is it always best to be on top? : the effect of ad positioning on key performance indicators in search engine advertising
Philipp Herrmann (University of Paderborn), Michael Möller (University of Paderborn)
| Year of publication: |
2016
|
|---|---|
| Authors: | Herrmann, Philipp ; Möller, Michael |
| Publisher: |
Paderborn : Universität Paderborn |
| Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Suchmaschine | Search engine | Werbewirkung | Advertising effects |
| Extent: | 1 Online-Ressource (circa 25 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625283