Is it too much or not enough to click? : examining how and when the vertical visual perspective affects consumers' click-through intention
Heng Wu, Wenjun He, Xiaodan Li, Hui Ye
| Year of publication: |
2024
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|---|---|
| Authors: | Wu, Heng ; He, Wenjun ; Lin, Xiaodan ; Ye, Hui |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 122.2024, Art.-No. 103827, p. 1-11
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| Subject: | Click-through intention | Cover photos | Power distance belief | Vertical power metaphors | Vertical visual perspective | Konsumentenverhalten | Consumer behaviour | Vertikale Integration | Vertical integration | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103827 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071701