Is localization advisable for e-commerce websites?
Muller Y. M. Cheung and James Y. L. Thong
| Year of publication: |
2012
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|---|---|
| Authors: | Cheung, Muller Y. M. ; Thong, James Y. L. |
| Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 255-260
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| Subject: | Online-Handel | Online retailing | Website | Standort | Location | Internationales Marketing | International marketing | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548699