Is localization advisable for e-commerce websites?
Year of publication: |
2012
|
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Authors: | Cheung, Muller Y. M. ; Thong, James Y. L. |
Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 255-260
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Subject: | Online-Handel | Online retailing | Website | Standort | Location | Internationales Marketing | International marketing | Vertrauen | Confidence |
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