Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function
| Year of publication: |
2009
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|---|---|
| Authors: | Taylor, Jennifer ; Kennedy, Rachel ; Sharp, Byron |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 2, p. 198-200
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