Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Jie Feng & Purushottam Papatla
| Alternative title: | Toward a deeper understanding of social media |
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| Year of publication: |
2012
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| Authors: | Feng, Jie ; Papatla, Purushottam |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 2, p. 92-101
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| Subject: | Produktentwicklung | New product development | Kfz-Industrie | Automotive industry | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009558963