Is Persuasive Advertising Always Combative in a Distribution Channel?
| Year of publication: |
2009
|
|---|---|
| Authors: | Wu, Chi-Cheng ; Chen, Ying-Ju ; Wang, Chih-Jen |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 6, p. 1157-1163
|