Is price a significant predictor of the churn behavior during the global pandemic? : a predictive modeling on the telecom industry
Vishal Shukla, Sanjeev Prashar, Bhartrihari Pandiya
| Year of publication: |
2022
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| Authors: | Shukla, Vishal ; Prashar, Sanjeev ; Pandiya, Bhartrihari |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 4, p. 470-483
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| Subject: | Churn behavior | Customer loyalty | Customer service | Discriminant analysis | Predictive modeling | Telecom service | Telekommunikationssektor | Telecommunications industry | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Kundenservice | Telekommunikation | Telecommunications | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-021-00367-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390631