Is retail category management worth the effort (and does a category captain help or hinder)?
Year of publication: |
2011
|
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Authors: | Gooner, Richard A. ; Morgan, Neil A. ; Perreault, William D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 5, p. 18-33
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Subject: | Category Management | Category management | Lebensmitteleinzelhandel | Food retailing | Lieferantenmanagement | Supplier relationship management | USA | United States |
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