Is retailer's locational choice in line with chain positioning strategy?
Abir Toumi and Gérard Cliquet
| Year of publication: |
2023
|
|---|---|
| Authors: | Toumi, Abir ; Cliquet, Gérard |
| Published in: |
Networks in International Business : Managing Cooperatives, Franchises and Alliances. - Cham : Springer International Publishing, ISBN 978-3-031-18134-4. - 2023, p. 221-249
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| Subject: | Clothing retail chains | Conjoint analysis | Pricing strategy | Retail network strategic management | Store location | Betriebliche Standortwahl | Firm location choice | Preismanagement | Einzelhandelsstandort | Retail location | Conjoint-Analyse | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price | Handelskette | Retail chain | Lieferkette | Supply chain | Strategisches Management | Strategic management | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-18134-4_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539436