Is small the new big? : size effects on TV stations' social network communication
Year of publication: |
2013
|
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Authors: | Förster, Kati ; Rohn, Ulrike |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 10.2013, 4, p. 21-39
|
Subject: | television | marketing | branding | social media | resource-based view | Social Web | Social web | Soziales Netzwerk | Social network | Markenführung | Brand management | Ressourcenorientierter Ansatz | Resource-based view | Online-Marketing | Internet marketing | KMU | SME |
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