Is specific consumer behaviour influenced by terminal values or does yellow press set the tone?

Andrea Gröppel-Klein; Claas Christian Germelmann

Year of publication:	2004
Authors:	Gröppel-Klein, Andrea ; Germelmann, Claas Christian
Publisher:	Frankfurt (Oder) : Univ., Fak. für Wirtschaftswiss.
Subject:	Konsumentenverhalten \| Consumer behaviour \| Lebensstil \| Lifestyle \| Informationsverhalten \| Information behaviour \| Schätzung \| Estimation \| Deutschland \| Germany

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