Is the daily deal social shopping? : an empirical analysis of customer panel data
Minjae Song & Eunho Park & Byungjoon Yoo & Seongmin Jeon
| Year of publication: |
February 2016
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| Authors: | Song, Minjae ; Park, Eunho ; Yoo, Byungjoon ; Jeon, Seongmin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 33.2016, p. 57-76
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| Subject: | Social shopping | Online platform | e-Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Social Web | Social web | Panel | Panel study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482832