Is the international marketing channel strategy adapted? : an empirical study
Year of publication: |
2015
|
---|---|
Authors: | Wong, Ho Yin |
Published in: |
Global enterprise management ; 1. - New York, NY [u.a.] : Palgrave Macmillan, ISBN 978-1-137-42958-2. - 2015, p. 97-114
|
Subject: | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel |
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