Is the new product yours or mine? : a linguistic perspective on composite brand extensions
Meng-Chun Tsai, Yung-Chien Lou, Lien-Ti Bei, and Kent B. Monroe
| Year of publication: |
2011
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|---|---|
| Authors: | Tsai, Meng-chun ; Lou, Yung-chien ; Bei, Lien-ti ; Monroe, Kent B. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2011, 2, p. 141-188
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117603