Is the NPS a trustworth performace measure?
Kai Kristensen and Jacob Eskildsen
| Year of publication: |
2014
|
|---|---|
| Authors: | Kristensen, Kai ; Eskildsen, Jacob |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 26.2014, 2, p. 202-214
|
| Subject: | Customer loyalty | EPSI rating | Net promoter score | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253368