Is the power of brand-focused activism rising? : the case of tropical deforestation
Year of publication: |
June 2017
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Authors: | Dauvergne, Peter |
Published in: |
The journal of environment & development : a review of international policy. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-5465, ZDB-ID 2011500-3. - Vol. 26.2017, 2, p. 135-155
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Subject: | activist campaigns | certification | eco-consumerism | global brands | palm oil | tropical deforestation | Entwaldung | Deforestation | Tropen | Tropics | Palmöl | Palm oil | Markenführung | Brand management |
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