IS THE TREASURE HUNT STRATEGY WORKING FOR COSTCO?
Year of publication: |
2010
|
---|---|
Authors: | Corona, Ramon ; Altamirano, Nelson |
Published in: |
International Journal of Management and Marketing Research. - Vol. 3.2010, 3, p. 83-93
|
Subject: | Costco | treasure hunt | merchandising strategy | marketing | consumer behavior | shopping habits | strategy |
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