Is there a country-of-origin theory?
Year of publication: |
2011
|
---|---|
Authors: | Magnusson, Peter ; Westjohn, Stanford A. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 292-316
|
Subject: | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin |
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