Is there new evidence to show that product and international diversification influence SME's performance?
Fernando Muñoz-Bullón and Maria J. Sanchez-Bueno
| Year of publication: |
2011
|
|---|---|
| Authors: | Muñoz-Bullón, Fernando ; Sanchez-Bueno, Maria J. |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 6.2011, 1, p. 63-76
|
| Subject: | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Produktmanagement | Product management | Diversifikation | Diversification | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235986