Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making
Richard C. Hanna, Katherine N. Lemon, Gerald E. Smith
| Year of publication: |
2019
|
|---|---|
| Authors: | Hanna, Richard ; Lemon, Katherine N. ; Smith, Gerald E. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 62.2019, 2, p. 227-236
|
| Subject: | Price transparency | Pricing strategy | Price communication | Yield management | Purchase decision | Preismanagement | Kaufentscheidung | Konsumentenverhalten | Consumer behaviour | Preis | Price | Transparenz | Transparency | Revenue-Management | Revenue management | Electronic Commerce | E-commerce | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995689