Is website interactivity always beneficial? : an elaboration likelihood model approach
Polyxeni (Jenny) Palla; Rodoula H. Tsiotsou; Yorgos C. Zotos
| Year of publication: |
2013
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|---|---|
| Authors: | Palla, Polyxeni ; Tsiotsou, Rodoula H. ; Zotos, Yorgos C. |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 131-145
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| Subject: | Online-Marketing | Internet marketing | Interaktive Medien | Interactive media | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773043