Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Yu-Cheng Ku, Tsun-Feng Chiang, Sheng-Mao Chang
| Year of publication: |
March 2017
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|---|---|
| Authors: | Ku, Yu-Cheng ; Chiang, Tsun-Feng ; Chang, Sheng-Mao |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 29-42
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| Subject: | Bayesian residuals | Choice-based conjoint | Hierarchical Bayes | Outlier detection | Random utility theory | Respondent variability | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Nutzentheorie | Utility theory | Entscheidung | Decision | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9389-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653720