Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas, Asghar Afshar Jahanshahi, Md. Lutfor Rahman
| Year of publication: |
2018
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|---|---|
| Authors: | Mohammad Rashed Hasan Polas ; Jahanshahi, Asghar Afshar ; Rahman, Md. Lutfor |
| Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 3.2018, 1, p. 1-14
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| Subject: | Islamic brand loyalty | corporate image | Halal product characteristics | customer retention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Islam | Markenimage | Brand image | Islamisch | Islamic | Firmenimage | Corporate reputation | Markentreue | Brand loyalty | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Islamische Staaten | Islamic countries |