Issue 3 - Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
| Year of publication: |
2003
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|---|---|
| Authors: | Vrontis, Demetris |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 3-4, p. 283-306
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