Issues in fitting theoretical and meansurement models in marketing
Year of publication: |
1984
|
---|---|
Authors: | Darden, William R. ; carlson, S. Michael ; Hampton, Ronald D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 12.1984, 3, p. 273-296
|
Subject: | Absatz | Wirtschaftstheorie | Ökonometrie | Modelle |
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