It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
| Year of publication: |
2011
|
|---|---|
| Authors: | Tasci, Asli D.A. ; Denizci Guillet, Basak |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 10742645. - Vol. 30.2011, 4, p. 774-783
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