It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Asli D. A. Tasci; Basak Denizci Guillet
| Year of publication: |
2011
|
|---|---|
| Authors: | Tasci, Asli D. A. ; Guillet, Basak Denizci |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 4, p. 774-782
|
| Subject: | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Gastgewerbe | Hospitality industry | Markentransfer | Brand extension | Spillover-Effekt | Spillover effect | Markenimage | Brand image | Experiment | Asien | Asia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009242184