IT and innovations in multinationals: experiences from product development at SCA and IKEA
Year of publication: |
2006
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Authors: | Baraldi, Enrico ; Ciabuschi, Francesco |
Published in: |
Managing customer relationships on the Internet. - Amsterdam [u.a.] : Elsevier, ISBN 0-08-044124-6. - 2006, p. 267-286
|
Subject: | Innovation | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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