It don't come easy : overcoming obstacles to technology use within a resistant consumer group
Mary C. Gilly, Mary Wolfinbarger Celsi, and Hope Jensen Schau
| Year of publication: |
2012
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|---|---|
| Authors: | Gilly, Mary C. ; Celsi, Mary Wolfinbarger ; Schau, Hope Jensen |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 46.2012, 1, p. 62-89
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535143