IT DYNAMIC CAPABILITY DEVELOPMENT IN THE CONTEXT OF DATA GENESIS CAPABILITY

Dynamic Capabilities are often considered as the factor justifying the different degrees of success of organizations in turbulent environment. However Dynamic Capability development remains a difficult issue to research, with a paucity of work directly addressing this question, despite its importance. The explanation of the development of Dynamic Capabilities would give organizations the instruments to rationally improve their chance of success and to more likely sustain their competitive advantage. We contribute to the emerging literature on Information Technology (IT) Dynamic Capability development by proposing a research framework grounded in the three sources of Dynamic Capabilities: organizational processes, firm history and firm's assets. Our model takes into consideration also the moderating role played by environmental turbulence on Dynamic Capability development and on process performance. In this contribution we lay the theoretical and methodological groundwork and we foresee the test of the model using Data Genesis (DG) capability as the context. DG is the Dynamic Capability of (1) choosing IT to generate and capture data in digital form, (2) integrating the technology in the appropriate business processes, and (3) managing the digital data so produced.