It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Heeyoung Yoon, Dae Ryun Chang and Kyoungmi Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Yoon, Heeyoung ; Chang, Dae Ryun ; Lee, Kyoungmi |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 3, p. 339-349
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| Subject: | sales promotion | gender differnece | competition | scarcity effect | restrictive message | Verkaufsförderung | Sales promotion | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Geschlecht | Gender |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408195