It is all about money and the bottom line : creating and measuring sales effectiveness
Ingrid J. Fields, Micael F. d'Amico and Linda M. Orr
| Year of publication: |
2007
|
|---|---|
| Authors: | Fields, Ingrid J. ; d'Amico, Micael F. ; Orr, Linda M. |
| Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 88-103
|
| Subject: | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537443