It is not always about brand : design-driven consumers and their self-expression
Kyung-Ah (Kay) Byun, Robert Paul Jones, Barbara Ross Wooldridge
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Byun, Kyung-Ah ; Jones, Robert Paul ; Wooldridge, Barbara Ross |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 296-303
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| Subject: | Design-dominance | Self-expression | Need for uniqueness | Brand loyalty | Loyalty dilution | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.04.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883217