It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Benedikt Berger, Christian Matt, Dennis M. Steininger, and Thomas Hess
| Year of publication: |
2015
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|---|---|
| Authors: | Berger, Benedikt ; Matt, Christian ; Steininger, Dennis M. ; Hess, Thomas |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 32.2015, 3, p. 105-128
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| Subject: | conjoint analysis | consumer preferences | content formats | digital device ownership | digital media | media industries | willingness to pay | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Mediensektor | Media industries | Digitale Medien | Digital media | Konsumentenpräferenzen | Consumer preferences | Digitale Güter | Digital goods | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2015.1095038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435875